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August 16, 2004

捨てよ!先端技術

suteyo_sentangijyutu.jpg
 【今週の一冊】
 ●『捨てよ!先端技術』
  日本企業が、再び世界で勝つために

  著:森谷正規 (詳伝社)
   H16.6 / ¥1,500

-----------------------------------
 ◆ 燃える一言 ◆
 『日本に「合う」方向には多様な可能性があり、
              どの企業もそれを探し出すことができる』
-----------------------------------
 刺激的なタイトルに、反発と興味を感じて手にとってしまった!
 おそらく、著者の思うツボだったのでしょう。

 翻訳すれば、「先端技術は依然必要だが、先端技術依存では、もはや世界で
 は勝ち残れない」ということ。

 80年代までは、「メイド・イン・ジャパン」が技術とコストで圧倒的な力を
 誇り、「Japan as No.1」と評されていた。
 ところが、90年代に入ると、それまでお家芸であったDRAMや液晶の分野で、
 韓国・台湾勢の猛烈な追い上げにあい、あっという間に勢力図は塗り替えら
 れてしまった。

 一体、先端技術に強かった日本が、なぜ一敗地に塗れてしまったのか?

 その要因を本書では、日本に「合う/合わない技術」と「良い/悪い経営」
 という切り口から解説しています。

 日本に「合う技術」とは、蓄積の活かせる「すりあわせ型」の技術であり、
 これは必ずしも先端技術ではありません。
 その「合う技術」の代表は、30,000点の部品から成る乗用車です。

 しかし、「合う技術」である乗用車でも、「悪い経営」では成り立たないこ
 とを、日々のニュースが証明しています。

 反対に、「合わない技術」の例としては、DRAM・液晶ディスプレイ・パソコ
 ン・家電・金型などが挙げられます。

 「え!俺の仕事は日本に合わんのか!」
 いえいえ、そんな悲観的になる必要はなく、全般的に「合わない」中にも
 「合う技術」を見出すことはできます。

 そのために、「良い経営」=技術の蓄積を活かす変革が必要であり、また継
 続的な開発により蓄積し続けねばならないのです。

 具体例として、「合う/合わない技術」と「良い/悪い経営」の4通りの組
 み合わせについて、代表的な企業を挙げて解説が加えられています。

 現状分析と結果論としては分かりやすいのですが、今後の戦略を描くとなる
 と、なかなか難しいですね。

 筆者オススメの「合う技術」として、こんな提案が挙げられています。

 ・高級品 ・・・一般消費者でも、少しの背伸びで届くゾーンが有望
 ・高度な部品 ・・・カギは素材と加工。低価格化には生産技術力が不可欠。
 ・複数分野の総合力 ・・・機械・化学・電気など多分野技術の融合
 ・ソリューション ・・・作ったモノの高度な応用で、価値を高める
 ・環境 ・・・環境破壊や廃棄物処理など、社会問題への対応をビジネスに

 自身の業務に引き当てて、進むべき方向を考えるヒントにしてみよう。
───────────────────────────────────
 ◆ 熱い行動 ◆
 自分の携わる製品が、蓄積の活かせる「合う技術」なのか、今後どんな技能
 や技術を蓄積していくかを考えよう!
-----------------------------------
 ◆ 燃えるゲージ ◆ | 炎 | 火 |   | (炎3つが満点)
-----------------------------------
 ◎ 目 次 ◎
 第1章 世界で勝てる技術、勝てない技術
 第2章 技術力を活かす経営、活かせない経営
 第3章 「合う技術」で「良い経営」の企業
 第4章 「合う技術」で「良くない経営」の企業
 第5章 「合わない技術」で「良くない経営」の企業
 第6章 「合わない技術」で「良い経営」の企業
 第7章 これからの日本企業が目指す道

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